Exploit: Unauthorized database access
Social Bluebook: Social media platform
Risk to Small Business: 2.117 = Severe
Cybercriminals exfiltrated a company database containing personal information from thousands of internet influencers. Embarrassingly, the breach, which occurred in October 2019, was identified by TechCrunch reporters who were sent a copy of the stolen database. In a statement, the company claimed to be ignorant of the breach, raising serious questions about the efficacy of its cybersecurity strategy. This incident is likely to have significant blowback from well-connected influencers on social media and invite regulatory scrutiny on many fronts.
Individual Risk: 2.122 = Severe
The stolen database contains account information for 217,000 users. This includes names, email addresses, and hashed and scrambled passwords. Those impacted by the breach should immediately update their login credentials for this website and any other service using the same information, plus closely monitor their accounts for unusual or suspicious activity.
Customers Impacted: 217,000
How it Could Affect Your Customers’ Business: Hackers frequently target social media influencers because of their large public following. Therefore, companies catering to this clientele need to be prepared to protect their users’ valuable personal data. If they can’t, these influencers will almost certainly tell their followers all about it, a principle that applies to a growing number of consumers in every sector.