Exploit: Unauthorized data release
Orchard Villa: Retirement community
Risk to Small Business: 1.975 = Severe
Orchard Villa, a retirement community that’s been ravished by COVID-19, endured a data breach after employees inadvertently released residents’ personal details and protected health information. The breach has brought continued blowback from residents and families already frustrated by a lack of transparency and communication. Now, the facility is enduring harsh media scrutiny and a data privacy investigation from Ontario’s privacy commission, both of which could have costly repercussions for the care facility.
Individual Risk: 2.177 = Severe
Although Orchard Villa didn’t provide a comprehensive disclosure of compromised data, the facility indicated that personal data and protected healthcare information was shared. Those impacted by the breach should carefully monitor their accounts and communications, as this information could be used to facilitate spear phishing campaigns or other forms of fraud.
Customers Impacted: Unknown
How it Could Affect Your Customers’ Business: As we explained in last week’s newsletter, customers are more ready than ever to walk away from companies that can’t protect their personal data. In 2020 and beyond, it’s clear that every organization’s competitive advantage is predicated on its ability to protect customer data. When they fail, customers are more than happy to find an alternative platform for their business.